Information officers in Metro Manila were urged to involve people in nation building by being their source not only of information but also of inspiration.
This was what Philippine Information Agency’s (PIA) newly-installed Director-General Jose Mari Oquiñena said during the First Meeting of the Association of Information Officers in Metro Manila (AIMM).
He said that information officers must be able to encourage the participation of the Filipino people in nation-building by providing them with timely, relevant, and truthful information, as well as engage them in activities that will help improve the lives of our fellow men.
The director-general also called for the active involvement of the AIMM through AIMM founder and PIA-NCR Regional Director Riza J. Baldoria in building stronger alliance with other information officers in the country.
One of the proposals of the DG is to hold a nation-wide Information Summit tentatively scheduled in July 2013 which aims to gather all information officers in the country and reaffirm their role as responsible conveyors of information and establish a network with other information officers.
AIMM members were also encouraged to participate in the upcoming “Bayani Challenge,” an activity under the Pilipinas Natin—the government’s campaign to build a volunteerism movement among Filipinos to effect positive change to the country.
The Bayani Challenge is a five-day outreach activity where volunteers will build communities for their fellowmen by building and repairing schools, and conducting health missions and climate change mitigation activities, among others.
To take place from March 23-27, “the Bayani Challenge is an action-oriented activity which hopes to develop ‘involvement’ and ‘physical presence’ among the people—a shift from being a passive audience in the country’s daily activities,” the DG Oquiñena said.
Bayani Challenge is expected to be the biggest volunteerism event of the country as it targets to serve 35 provinces in the country.
The Bayani Challenge is among the activities of the government’s Pilipinas Natin launched in 2011 as a response to President Benigno Aquino’s (PNoy) call for the Filipinos to work together in empowering the nation through patriotism and the Filipino concept of “Bayanihan” or working with each other.
Pilipinas Natin aims to inculcate an “inclusive mindset” in Filipinos, the kind of thinking that includes fellow Filipinos.
The AIMM is composed of public information officers of the 17 local government units in Metro Manila as well as NCR regional information officers of national government units whose primary tasks are to disseminate information on development programs and projects of the government, and plan and implement communication campaigns in support of development plans of NCR.